About

Discover the brand treasure map

Your work deserves to be seen by as many people as possible. Customers are waiting. Let's go!

Book now

About

Discover the brand treasure map

Your work deserves to be seen by as many people as possible. Customers are waiting. Let's go!

Book now

Steer your ship towards sales

Avoid stress, frustration, and messy-looking DIY graphics that repel serious buyers.

How? Easy! Entice them with lasting, flexible, value-based branding that makes your marketing easier.

The Story

I believe in local businesses.

I believe they can reach their audience and sincerely delight them.

I believe many businesses do that, and more businesses can.

I believe business can be fun, both as a business owner and as a consumer. I believe there’s a right way to stack the dishwasher and hang a toilet roll, but let’s not get into that now.

I believe that business and humanity, working together, can change the world. It’s my mission to transform businesses and help them reach their audience in ways not yet achieved.

How?

Connection! Visually, intellectually and, most importantly, emotionally.

Have you ever visited a website and seen something unexpected that made you smile? Ever looked at a billboard about sky-diving and felt that rush like you’re about to jump off the plane? That’s the kind of experience I aim for. That’s why I do what I do. To create experiences beyond what you see on screen or on paper.

The Process

Clear Communication

I’ll get to know you. I’ll take the time to investigate your needs and come up with a strategy to get you the best result. We’ll work together as a team. I won’t blindly give you what you ask for if I know it’s going to hurt you in the long run. Better design. Better businesses. Better communities.

Once we’ve worked out the basics of your project, I’ll put it together in a clear, easy-to-understand agreement. That way there’s no confusion – you’ll know exactly what to expect.

Research and Analysis

Research leads to results. When something is tried and tested, it has a far better chance of success. Before creating a design, we make sure we know who the audience is, what they like, the environment in which the design will be placed, and what’s worked in the past.

Quality of thinking is what makes a great design. Each element, and the relationship between each element is strategic. The analytical mind takes the viewer on a journey through design and entices them to take action.

Follow-up and Support

You’re not alone. I make sure I’m as accessible as possible to answer any questions. I’ve also got a handy Resources section with answers to many common questions on this website. I’ll do my best to make sure your beautiful new look is working for you.

I’ll provide you with everything you need to use your designs properly. Whether it’s properly-prepared print files, logo file guides, or Q&As and FAQs, I’m here to help you get the most out of your design package even after the project has finished.

What matters to you?

Value

If you value results over aesthetics, you need designers who are results-driven. There's more to a good design than looking pretty.

Quality

There's no point having an amazing design if it's not functional. Is it fit for purpose? Do you have the right file types? We make sure you do.

Feedback

Your feedback helps us to continuously improve our services. This means we learn from our mistakes and you get the best possible service.

The Team

Jo

Graphic Designer

Joanne

CEO

Olly

Customer Service

Frequently Asked Questions

What is brand strategy?

The smartest brands don’t drift — they navigate.

Think of brand strategy as your treasure map. It helps you figure out where you’re going, what makes you different, and how to stand out from the sea of other businesses.

It’s not just about logos and colours (though we get to that too) — it’s about uncovering your brand’s personality, message, and purpose, so everything you say and show feels clear, confident, and you.

With a solid strategy, you stop second-guessing and start sailing in the right direction — attracting the right customers, building trust, and growing your business with intention (not just luck and duct tape).

No more drifting. No more guessing. Just a well-marked course and the tools to help you stay on it.

What is brand design?

Raise your sails. Show the world who you are.

Brand design is how your business looks and feels — like the sails and flag on your ship. It includes your logo, colours, fonts, imagery, and overall style that customers see and remember.

But it’s not just about looking pretty. Great brand design helps people recognise you, trust you, and feel something when they interact with your business. It’s visual storytelling — showing the world who you are without saying a word.

With strong, consistent design, your brand becomes instantly recognisable and leaves a lasting impression. It helps you stand out in a crowded market, attract your ideal customers, and sail ahead with confidence.

In short? It’s what makes your brand unforgettable — in all the right ways.

What is brand maintenance?

Set sail with strategy. Arrive with impact.

Brand maintenance is all about keeping your brand shipshape — long after launch.

It’s ongoing support with graphic design, social media, and marketing to make sure your brand stays consistent, polished, and on-course. No more drifting off-brand or scrambling for last-minute posts — just regular, reliable creative support that keeps your business looking and sounding like you.

It also keeps your customers’ eyes on your ship — not the one sailing past.

By staying visually and strategically consistent, your brand becomes easier to recognise, trust, and connect with. That means more engagement, more loyalty, and a brand presence that truly reflects your vision.

Whether it’s creating new assets, managing your content, or making sure everything matches your original vibe, brand maintenance helps your brand stay strong, steady, and ready for whatever seas lie ahead.

What if I just want a logo?

Design without direction? Not on this ship.

A logo without strategy is like setting sail without a map — you might get lucky, but odds are you’ll end up off course.

Designing a “nice-looking” logo without understanding your audience, your position in the market, and the feeling you want to evoke is risky business. A good logo isn’t about personal taste — it’s about resonance. It should mean something to your customers. It should speak to who you are, what you stand for, and where you’re going.

Whether your brand is bold and rebellious, refined and disruptive, or steady and soulful — the design should reflect that. And to do that well, we need direction.

That’s why I don’t offer “just a logo.” Because without brand strategy, logo design is just guesswork dressed up in pretty fonts.

If strategy isn’t in your budget just yet, I recommend exploring pre-made brand kits or hiring a freelance designer on sites like Fiverr or Upwork. But if you’re ready to build something that lasts — something with meaning, message, and momentum — let’s chart a proper course.

Jo was great to work with and helped this "creatively-challenged" business person craft a brand image that so beautifully fits my personality and business image. Highly recommended!

Yvonne Wood

Yvonne Wood Marriage Celebrant

Thank you for your time and effort building the logo for my Style Coaching business. It took a bit of time for me to discover what I really wanted and the journey was just as valuable as the end result. I was really surprised by what you came up with. You really exceeded my expectations. 🙂

Mya Le

Realise Style

Jo is an absolute legend and star. Professional, fast turnaround and excellent perception. She knows what you want even when you don't. Couldn't give her enough gold stars.

Dipti Dhingra

Veda Yoga

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Branding Timeline

Client

Discovery

Build Your Brand workbook, Pinterest boards, sharing links to inspirational websites, etc.

Discovery

2 weeks

Designer

Design

Taking everything we learnt in the discovery phase and using it to create concepts which encompass the brand.

Design

2 weeks

Collab

Refinement

The chosen concept is refined over three (3) rounds of revisions. This is to ensure that the design is just right.

Refinement

3 rounds

Let’s Cheers!

Delivery

A variety of files are prepared for to cover almost any business requirement; from web banners to billboards.

Delivery

05 Apr

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Testimonials

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Nancy Smith Creative Manager

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Jhon Doe Creative Manager

World is committed to making participation in the event harass ment free on experience for everyone, regardless of leve of expenc gender by identity and expression oriention disability for personal information.