Chart My Course

Prepare your spyglass!

Let’s map the journey.
Choose your brand strategy package and sail toward clarity, confidence, and customers who’d walk the plank for you.

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Every great brand starts with a map.

Chart Your Course is your first step to navigating the vast seas of business with confidence. Before you set sail with a logo or marketing, you need to know who your customer is, why they should care, what you stand for, and what makes you different.

Your logo and visual identity aren’t just about looking good—they need to connect with the right people and reflect your brand’s true personality. That’s why Chart Your Course is the essential first step in crafting a brand that resonates and thrives.

What's included

Brand Treasure Map

A deep dive into your brand's purpose, values, and audience.

Expert Analysis

Careful review of your responses to uncover patterns and opportunities.

Strategy Session

Refine your brand's direction and clarify your unique positioning.

A woman's head submerged up to her nose in the middle of the ocean. There is a pirate ship behind her in the distance. The woman has a worried expression on her face.

Ready to map your brand's future?

Escape the sea of sameness and chart the course to success—get started today! ⚓

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Happy clients

Brand Audit

A one-off, 360° look at your brand from the crow’s nest. I’ll scan your visuals, voice, and online presence to spot buried treasure—and any holes in the ship. You’ll leave with clear insights and easy wins to help you steer straighter.

You’ll walk away with a compass full of insights, smart fixes, and a clearer course to steer your brand toward brighter shores.

A cartoon of a young woman holding a treasure map. There is a young woman behind her sitting in a dinghy. The ocean is in the background.
Quick feedback & insights

Brand Audit

$ 110 AUD

  • Google search analysis
  • Website analysis
  • Social Media Analysis
  • Summary Report
  • Recommendations
Is My Brand Seaworthy?

Pricing

Light Brand Direction

The Shoreline Sketch

$ 250 AUD

  • Brief clarity session
  • Brand position outline
  • Light notes on tone, audience, and vision
  • A summary to guide your next steps
Choose Plan
Solid Brand Direction

The Trade Route Chart

$ 380 AUD

  • 1:1 Brand strategy session
  • Brand values and voice guide
  • Target audience snapshot
  • Messaging pillars
  • Visual mood suggestions
  • A summary to guide your next steps
Choose Plan
Full Strategic Clarity

The Master Map

$ 540 AUD

  • 2 brand strategy sessions
  • Full brand story and positioning
  • Ideal customer deep-dive
  • Brand archetypes & tone of voice
  • Messaging framework
  • Competitive differentiation
  • Visual style anchors (moodboard)
  • PDF brand strategy guide to keep and share
Choose Plan

Inclusions

  • Brand Audit
  • Shoreline Sketch
  • Trade Route Chart
  • Master Map
Brand Strategy Sessions
$110
$250
$380
$540
Brand Audit
Shoreline Sketch
Trade Route Chart
Master Map
Best For Quick feedback & insights Light brand direction Solid brand direction Full strategic clarity
Google Search Analysis
Website Analysis
Social Media Analysis
Target audience snapshot
Messaging Pillars
Visual mood suggestions
Competitive differentiation
Brand Values & Voice Guide Summary Brief Detailed
Report Summary Brief Detailed Detailed
Recommendations Brief Brief Detailed Detailed
Buy Now Buy Now Buy Now Buy Now

Jo was great to work with and helped this "creatively-challenged" business person craft a brand image that so beautifully fits my personality and business image. Highly recommended!

Yvonne Wood

Yvonne Wood Marriage Celebrant

Thank you for your time and effort building the logo for my Style Coaching business. It took a bit of time for me to discover what I really wanted and the journey was just as valuable as the end result. I was really surprised by what you came up with. You really exceeded my expectations. 🙂

Mya Le

Realise Style

Jo is an absolute legend and star. Professional, fast turnaround and excellent perception. She knows what you want even when you don't. Couldn't give her enough gold stars.

Dipti Dhingra

Veda Yoga

Feel like your brand is drifting at sea?

Most small businesses drift because they skip the strategy. No clear brand voice. No consistent message. Just throwing things overboard and hoping something floats. 😬

Chart My Course is a step-by-step brand strategy designed to help you find your direction and build something that lasts.